ISO 22301 takes a preemptive and a standardized stratagem to the improvement of the BCMS, through the recognition and execution of corrective actions to ensure contingency. A continual improvement may be achieved by good leadership, methodical planning and performance evaluation. The organization can prioritize the need to involve the continual improvement by adding it to the checklist of the management committee, which in term will guarantee that this action is mandatorily performed regularly considering continually improvement in BCM. 

Continual improvement in BCMS is a progressive effort that an organization must constantly undertake to improve the overall effectiveness of its BCMS plan to ensure that its products and services are delivered even in a time of crisis. Through performing plenty of strategic activities such as internal audit, risk mitigation, recovery and response planning etc sustainability of the organization is achieved and is maintained periodically, which is what a continual improvement is ISO 22301 defines.

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